Could this heart reduce domestic food waste?

As today is my favourite day of the year *clears throat sarcastically*, here’s a Valentine’s Day themed post with a food waste slant! This week I read about a company called The Green Hearts, which has come up with the simple device below to help extend the life of fruit and vegetables, potentially reducing food waste. So how can a plastic heart help reduce food waste?! Well, the heart – designed to sit inside your fridge – is filled with potassium crystals, which absorb the gas that causes fresh produce to spoil, making it last as much as three times longer. Simples! While I welcome any initiative that reduces food waste, and can see the green heart being taken up by the American market, I’m not sure how necessary it really is. I have a virtually waste free fridge, because I take time to plan my meals, don’t overbuy fruit and veg, and shop little and often. Personally, I think changing how people view food waste (ie. as unacceptable and, er, wasteful!) is a better long term solution to the current problem than the quick fix of simply making produce stay fresher for longer.